Our strategy
Our strategy supports our ambition to be the most trusted bank globally, putting customers at the heart of everything we do.
For 160 years, we have provided peace of mind because we help meet our customers’ financial needs and support them to achieve their goals with the best products and services, while navigating the complexities of the global market.
We inspire our customers’ trust and confidence, connecting businesses with our deep international network and heritage, and supporting them with the stability and strength of our balance sheet.
We enable a high-performing culture with a diverse workforce that is delivering focused sustainable growth, best customer experiences and exceptional value for our shareholders.
Our priorities
Drive customer-centricity
We’re intensely customer-centric – delivering excellence in outcomes, driving loyalty, and serving our customers for the long term through the depth of what we offer as a franchise.
Deliver focused sustainable growth
As a leading international bank, we’re driving long-term, sustainable growth, focused on areas of our competitive strengths.
Be simple and agile
We make fast and safe decisions – adapting to change by staying relevant, driving simplification and being future ready through technology and digitisation.
Our organisational structure
We have simplified our organisational structure to accelerate delivery against our strategic priorities. Since 1 January 2025, the HSBC Group has operated through four new businesses:
Hong Kong
UK
Corporate and Institutional Banking
International Wealth and Premier Banking
HONG KONG & UK
Our Hong Kong and UK businesses serve our two home markets, focusing particularly on personal customers and small and medium enterprises.
In Hong Kong specifically, where HSBC was founded, Hang Seng Bank, a customer-centric community bank, is a strategically important investment of the HSBC Group, which enhances the strength of our franchise and market-leading position.
We also have a fast-growing insurance manufacturing business in Hong Kong, leveraging the inflows that are propelling Hong Kong to become the leading international wealth hub.
In the UK, we have a leading retail, commercial and innovation-focused bank, which continues to build market share.
Customers in Hong Kong and the UK with global banking needs are able to access the power of our international network through our CIB and IWPB businesses, which are anchored in these two leading international financial centres.
CIB
CIB is an international wholesale bank with significant competitive advantages. It has a powerful deposit franchise with strong financing capabilities, supported by the strength of our balance sheet and our international network.
It has the products and skills required to serve the global banking needs of international corporate clients, particularly in transaction banking, where we continue to invest.
These strengths enable us to better capture global and intra-regional flows as supply chains reconfigure, new trade routes emerge, economies grow, and customers’ expectations of financial services evolve.
The future economy will require financing and investment in sectors such as advanced technologies, specifically digitalisation, computing and generative AI, as well as clean energy and healthcare. CIB is well positioned to facilitate this by helping entrepreneurs to secure the capital they need to build the businesses of the future and by supporting our customers as they look to decarbonise.
IWPB
IWPB is ideally placed to serve the increasing number of affluent and high-net-worth customers – especially those with international banking needs who seek new investment opportunities to help them to protect and grow their wealth.
Our recognised brand, financial strength and complementary footprints across Asia and the Middle East serve to reinforce HSBC‘s position in the world’s fastest-growing wealth markets. We also have an asset management business with distinct specialism in both regions, offering customers access to investment opportunities across asset classes.
Our strategy in action
HSBC Innovation Banking launches in Australia and New Zealand
We’ve expanded our support of the local technology and venture ecosystem in Australia and New Zealand with the launch of HSBC Innovation Banking.
We’ve opened our first health and wellness centre in Singapore
In partnership with Raffles Medical, we’ve opened a health and wellness centre, exclusively for HSBC customers, within our wealth centre in The Star Vista mall.