Our strategy

Our strategy supports our ambition to be the preferred international financial partner for our clients.

It includes targets for accelerating the shift of capital to areas, principally Asia and wealth, that have demonstrated the highest returns and where we have sustainable advantage through scale. Our international network remains a key competitive advantage and we will continue to support cross-border banking flows between major trade corridors. Supported by these shifts, we are aiming to reach mid single-digit revenue growth in the medium to long term, with a higher proportion of our revenue from fee and insurance income.

Opening up a world of opportunity (duration 2:15)

Our strategic pillars

We are making good progress in both growth and transformation initiatives across our four strategic pillars:


To achieve our ambition, we’re prioritising our efforts and investing for the future. We aim to:

  • Maintain leadership in scale markets
  • Double-down on international connectivity
  • Diversify our revenue
  • Maintain cost discipline and reshape our portfolio


As people lead increasingly digital lives, we’ll:

  • Deliver seamless digital customer experiences
  • Ensure resilience and security
  • Embrace disruptive technologies and partner with innovators
  • Automate and simplify at scale


We’re investing in the development of our people. We want to:

  • Inspire leaders to drive performance and delivery
  • Unlock our edge to enable success
  • Deliver a unique and exceptional colleague experience
  • Prepare our workforce for the future


We want to do more than simply play our part in the transition to a more sustainable world. We’ve committed to:

  • Support our customers
  • Embed net zero into the way we operate
  • Partner for systemic change
  • Become net zero in our operations and supply chain by 2030, and our financed emissions by 2050

Our strategy in action

Partnering to scale finance for the transition at COP28

We announced a number of partnerships at the summit to support the net zero transition.

How our acquisition of AXA Singapore will benefit customers

The integration of AXA Singapore into HSBC Life gives us the scale and expertise to offer customers what no-one else can.