Our brand in action
The HSBC brand is constantly moving and evolving with our customers’ needs. See where we’ve come from, where we’re going and how we’ll get there.
Our global brand design system
Take a look at our shared creative hub where ideas flourish. See the system that drives HSBC’s brand design.
HSBC Brand history 2026
Duration: 2:23
[Narrator]
They say a picture speaks a thousand words.
At HSBC, we have thousands of pictures.
Each one telling a part of our story that crosses continents and spans centuries.
We started in Hong Kong in 1865.
But we were born international.
To finance trade between East and West.
Our business travelled oceans.
Our network crossed borders.
And our relationships with customers passed down generations.
Our global success is based on local expertise, knowledge of different cultures and customs and our deep international network.
When you bank with us, you can bank on us. Being there through highs and lows, crisis and calm, through shocks and shifts.
From industrial revolutions, to digital ones.
We've been built to last.
To navigate a changing world
[Text on screen]
[Screen reader] “Current account”
[Narrator]
and help our customers navigate it too.
Putting customers at the heart of everything we do is what we've always done.
And trust us when we say your trust means everything.
One of our first clients from 1865 is still with us today.
That's not just business, that's true partnership.
[Lion roars]
For more than 160 years, a modern, ambitious organisation is what we've always been.
Today, our world is more connected and complex than ever.
But our purpose is simple: Opening up a world of opportunity.
As we've done from the start.
Now and into the future.
[Text on screen]
HSBC | Opening up a world of opportunity
© HSBC Group 2026
Supporting customers through crisis and calm
HSBC's archives come to life to tell our enduring story – a story that crosses continents and spans centuries.
Designing an icon
Our hexagon sits proudly on our headquarters, our branches, our bank cards... it is HSBC. In this video, Henry Steiner – the man who created our enduring visual identity – explains what inspired his design.
Campaigns and partnerships
From global brand building campaigns through to specialised events across the globe, see how HSBC comes to life and offers unique experiences for our customers.
We’re there
If you want to go where growth is, we’re there, opening up a world of opportunity.
Sports partnerships
Brand partnerships allow us to open up a world of opportunity by connecting our audience to the true power of our international networks.
Life’s corners
Life is rarely a straight line… it’s full of turning points. But, wherever it may take you, we can help.
Pivot
The path to success in business is rarely straightforward, there are plenty of pivots, twists and turns. Wherever the journey takes you, we can help.
Seizing Uncertainty
The Seizing Uncertainty study explores decision-making in an era of radical uncertainty – combining academic theory, behavioural science and new research.