Our ‘We’re there’ campaign

If you want to go where growth is, we’re there, opening up a world of opportunity.

At HSBC, we’re entering a new era with a new ambition – to be the most trusted banking brand in the world.

To achieve this, we need to simplify and stay agile, be truly customer-centric and focus on what we do best – managing, growing and protecting our customers’ and clients’ finances. It’s as simple as that.

Opportunity isn’t waiting. It’s shifting and evolving. But it’s everywhere if you’re hungry for it. Our customers – today’s wealthy individuals, families, investors, and businesses – see the world as a vast network of opportunities, to live, learn, invest and grow.

Our role is to be their trusted partner to make sure they don’t miss out. As the world gets harder, we get better. Our heritage, scale, expertise and deep international networks make us uniquely positioned to connect people with opportunity.

Our brand strategy and creative approach

Our brand strategy focuses on helping audiences understand why they should trust and choose HSBC.

We know that our wealth and business audiences are hungry for growth and understand the value of the right connections. They seek a trusted partner beyond protection, not only a safe harbour, but an empowering catalyst offering clarity and conviction, when they want to make their next move.

Our ‘We’re there’ campaign is a promise backed by 160 years of expertise. Whatever the goal or opportunity, HSBC is ready to help.

Our campaign will use cinematic photography to bring an emotional connection with immersive human stories to the narrative. The headline demonstrates the desired outcomes of our customers’ aspirations, ambitions and needs – and shows the value HSBC brings in getting them there (not just geographical or physical presence).

Our support or service is grounded on expertise, capabilities, network and heritage.

Catching The Right Wave: HSBC’s new Brand film

In a world that’s moving faster, rewiring constantly, and rarely sitting still, progress doesn’t come from standing on the sidelines. It comes from having the clarity to spot opportunity, the conviction to act, and the right partner beside you when the moment arrives.

That’s the thinking behind HSBC’s new brand film, The Right Wave. It offers a confident, forward-looking perspective on navigating change, and the role trusted partnership can play in helping people move ahead with purpose.

At the heart of the film is a reality many leaders recognise: meaningful opportunities don’t tend to arrive with perfect timing or complete certainty. They appear in motion, when markets shift, priorities evolve and decisions need to be made at pace. The Right Wave captures that energy, showing how progress is shaped by preparation, perspective and the ability to bring the right people together at the right time.

Rather than portraying change as something to resist, the film frames it as something to understand and respond to intelligently. It reflects the value of staying close to what’s happening, weighing options carefully, and taking action with confidence when the moment is right.

The Right Wave is a celebration of forward momentum, powered by human judgement and experience, and HSBC’s commitment to helping clients and communities move from uncertainty to opportunity.

The Right Wave (duration 1:00) It’s not about chasing every opportunity but catching the right one. At HSBC, we combine local expertise and global scale to help you seize it

From drawing board to surfboard

How professional expertise and local knowledge combined to bring our film to life.

Big wave thinking

Find out about the strategic vision and brand values that inspired our film.

The power of our international networks

Local expertise

What makes us HSBC is our international presence – with a personal touch. As our colleagues around the world will tell you, that’s why we do what we do.

HSBC Global Investment Summit (GIS) 2026 wrap-up

Duration: 3:13

Speakers:

[Text on screen]
Brendan Nelson, Group Chairman, HSBC

[Brendan]

It is actually, for me, a great pleasure to welcome you to HSBC’s third Global Investment Summit.

[Text on screen]
Georges Elhedery, Group CEO, HSBC

[Georges]

The Global Investment Summit is a global conversation taking place right here in Hong Kong.

We are bringing together clients to share insights and ideas to understand what’s happening now, and inform what decisions they make next.

[Michael]

We’ve attracted 5,000 clients from around the world.

80% are C-suite type of individuals.

Markets don’t move without politics.

[Text on screen]
Michael Roberts, CEO, HSBC Bank plc and CEO, Corporate and Institutional Banking

Technology doesn’t scale without capital.

All these things come together; they intersect at GIS.

[David]

Hong Kong is really the capital of international connectivity.

[Text on screen]
David Liao, Co-CEO, Asia and Middle East, HSBC

So, it’s a very natural place for HSBC to host a GIS here, connecting the international investors, regional corporates, as well as great thought leaders and speakers to share the best ideas.

[Patrick]

Upstairs, there’s also business happening.

[Text on screen]
Patrick George, Global Head of Markets and Securities Services, HSBC

There is in excess of 240 companies from around the world, meeting our key institutional clients.

There are going to be more than 6,700 one-on-one meetings.

Our clients are trying to navigate a very complicated and complex world.

This is why we are here.

[Janet]

[Text on screen]
Dr Janet Yellen, Secretary, US Department of the Treasury (2021-5), Chair, Board of Governors, US Federal Reserve (2014-8)

HSBC has convened an incredibly knowledgeable group of investors who understand the global economy very well.

This is such a difficult time with so much uncertainty, sharing insights is very valuable.

[Rachel]

Talking to people today, I think the main benefit is exactly that.

[Text on screen]
Rachel Lord, Head of International, BlackRock

We’ve been meeting people in the corridors as we walk between the different audiences.

It’s the conversations that happen around the edges as well as the content.

[Kate]

[Text on screen]
Kate Ferry, Chief Financial Officer and Executive Director, Burberry Group

So alongside sharing perspectives with others in the luxury industry and indeed from the broad array of sectors.

Of course, it’s also a really efficient way of connecting companies with capital.

I’ve had a number of really excellent investor meetings with investors from the region and with investors globally.

[Barry]

[Text on screen]
Barry O’Byrne, CEO, International Wealth and Premier Banking, HSBC

The HSBC Global Investment Summit is where real decisions get shaped.

We think about the bringing together of those that set agendas, allocate capital and build businesses all in one place.

It creates a really unique opportunity for our wealth clients and for our partners.

[Pam]

GIS represents who we are.

[Text on screen]
Pam Kaur, Group Chief Financial Officer, HSBC

Connecting our customers, investors and colleagues here in Hong Kong, the spiritual home of HSBC.

[Text on screen]

HSBC | Opening up a world of opportunity

© HSBC Group 2026

Global connections

Our third Global Investment Summit brought together 5,000 influential leaders, policy makers, innovators and investors to exchange ideas and explore the forces reshaping the financial system.

Cleto Reyes: A Mexican heavyweight with global reach

Duration: 00:03:01

Speakers:


[Elizabeth]

My grandfather was passionate about boxing and wanted to be a boxer but he couldn’t, so he offered to repair boxing gloves.

That’s how the journey of Cleto Reyes began.

[Text on screen]

Cleto Reyes
A Mexican heavyweight with global reach

[Elizabeth]

For Cleto Reyes it is very important to have a financial partner like HSBC when we are thinking about expansion and new markets

[Text on screen]

Elizabeth Reyes
CEO, Cleto Reyes

[Elizabeth]

because the bank is internationally known and greatly facilitates transfers between abroad and Mexico as well.

It’s a bank that gives them [our distributors] confidence and us too.

When I see our gloves in the gyms, on the kids who start with a lot of dedication and enthusiasm, in the movies, in big fights, I feel a great pride for the family business.

I feel a huge commitment to continue with the legacy and keep achieving success.

The glove used in the championship fight and the glove used by the boy to spar in the gym is exactly the same, has the same quality, performs the same, offers the same protection.

Cleto Reyes has a presence all over the world.

It has been very important to have HSBC to receive payments from abroad because we receive dollars in an account and from there, we can also make transfers in dollars or we can exchange to the national currency.

And with the national currency, we can pay all our commitments.

I manage accounts in dollars, in pesos, and having HSBC products has made my life much easier.

Everything is always visible in one place.

So that allows me to focus on what’s important.

Our relationship with HSBC dates back to 1979 when my parents opened the company’s first account with HSBC.

For my parents it was very important to have the support and guidance of HSBC executives at that time because my parents were starting a business, so there were things they didn't know how to handle.

Today, one of them is still a friend of the family.

We have been doing business with HSBC for almost 50 years.

And today it continues to be a financial pillar for us.

[Text on screen]

HSBC | Opening up a world of opportunity


© HSBC Group 2026

Beyond borders

With offices from Sydney to Sheffield, from Beijing to Berlin, we help businesses expand their reach across continents and across generations.

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