Our culture
We foster a high-performance culture, where talented people can thrive.
A culture that raises the standards of what we do every day for our customers, communities, shareholders and each other.
A culture that supports our strategy to be customer-centric, deliver focused sustainable growth, and be simple and agile.
This enables every team to connect more closely to our customers and seek to improve their experience.
This will help us achieve our ambition to be the most trusted bank globally, putting customers at the heart of everything we do.
A common approach
Our leadership framework supports high performance.
The framework gives colleagues practical tools, a common leadership language and shared direction that help us work together to better serve our customers.
It’s underpinned by six leadership principles that define what good leadership, behaviours and success look like at HSBC:
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Think customer, deliver value
We measure success by the value we create for customers and all those we serve. We anticipate needs, exceed expectations and build solutions that drive real outcomes.
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Simplify to amplify
We cut through complexity, make clear decisions and execute at pace for our customers. Progress beats perfection: we start strong, drive momentum, and finish stronger.
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Challenge, align and commit
We challenge with respect, align quickly, and commit fully once decisions are made. Clarity in decision-making drives efficiency, accelerates execution and delivers better results for our customers. Am I also helping others to do it?
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See it through, make it happen
We act like owners – never look the other way. Our job isn’t done until the job is done.
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Great leaders build better leaders
We care about our people – nurturing talent and coaching for performance. By embracing diverse perspectives and celebrating both individual and collective strengths, we field the right people for every challenge, develop future leaders and create a culture that endures.
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Create excitement, inspire ambition
We challenge norms, question assumptions and think beyond our roles. Breaking barriers starts with the confidence to aim higher. Ambition, pride and curiosity fuel our growth.
Meet our leaders
HSBC leaders explain what our leadership principles mean to them and how they’re helping to deliver better outcomes.
Jo Miyake, Head of Banking, Asia and Middle East, Corporate and Institutional Banking, talks about ‘think customer deliver value’
David Rice, Chief AI Officer, describes what ‘simplify to amplify’ means to him
Caoimhe Benmaou, Global Head of Enterprise Risk Management, on ‘challenge align and commit’
Vivek Ramachandran, Head of Global Trade Solutions, speaks about ‘see it through make it happen’
Ida Liu, CEO, HSBC Private Bank, explains what ‘great leaders build better leaders’ means to her
Maggie Ng, CEO and Head of Retail Banking and Wealth, Hong Kong, talks about ‘create excitement, inspire ambition’
Our customers
Our ambition is to be the most trusted bank globally, putting customers at the heart of everything we do.
Our strategy
Our strategic priorities are to drive customer-centricity, deliver focused sustainable growth, and be simple and agile.