As rugby sevens goes from strength to strength, we are extremely proud of our position as the title sponsor of the HSBC World Rugby Sevens Series.
HSBC World Rugby Sevens Series
As title partner of the HSBC World Rugby Sevens Series, we have been delighted to support rugby sevens as it has taken great strides forward over the past few years. Millions of new fans have experienced the sport. New venues, teams and superstar players have emerged in both the men’s and women’s games.
At HSBC, we believe that the sport now has an unprecedented opportunity for further growth and are proud to be helping turn that opportunity into reality.
Our role in helping to support the growth of rugby sevens reflects the global nature of our business and our commitment to helping people succeed and achieve their ambitions. We are driving the growth of the sport in new markets around the world, celebrating its exciting nature, and helping to elevate its profile among fans old and new. Our @HSBC_Sport social media channels highlight unexpected stories and spectacular action from the sport.
HSBC World Rugby Women’s Sevens Series
In 2015 we became the first-ever title sponsor of the increasingly popular Women’s World Rugby Sevens Series. The profile of the women’s game has risen rapidly in recent years, attracting hundreds of thousands of new fans and players. More than 1.5 million women now play rugby on a regular basis.
There is huge potential for the women's game to grow further. In 2018/19 an extended six-leg series will visit Colorado, Dubai, Sydney, Kitakyushu in Japan, Langford in Canada and Biarritz in France. We continue to work to increase the profile and prominence of the women's series and to support its development through our global grassroots programme.
Cathay Pacific/HSBC Hong Kong Sevens
The Cathay Pacific/HSBC Hong Kong Sevens is in many senses the sport’s spiritual home. The partnership between HSBC, World Rugby and the Hong Kong Rugby Union has helped the tournament to thrive, and in turn helped the sport to grow and reach new markets and audiences in Asia and throughout the world.
We continue to work to elevate the profile of the tournament and bring it to as many people as possible, both in Hong Kong and globally.
HSBC Grassroots Rugby
One of the keys to accelerating the growth of rugby is bringing more young people into the game. HSBC runs a number of initiatives to help children all over the world experience the sport for the first time.
Our partnership with the HSBC World Rugby Sevens Series has allowed us to run sevens-focused training programmes across the globe, including our partnership with the world’s biggest school’s sevens tournament in Rosslyn Park, London. In 2018, more than 100,000 children have participated in HSBC’s grassroots programmes globally with activity run throughout Asia, South America, the UAE, Canada and the USA.
In 2017 we introduced two new programmes – Try Rugby in Hong Kong and the Rookie Rugby programme in Canada – that are having a significant impact in growing the game. We are also proud to support HSBC Penguins Rugby Club as it continues to play an essential role in aiding the development of rugby in fast-growing nations across the globe, including India, Malaysia, Indonesia and Uruguay.
Hong Kong Rugby Teams
HSBC is the official partner of the Hong Kong Men’s and Women’s Rugby Teams in both sevens and fifteens, which attract talented players from junior age-grade to senior level.
We are proud to be the Official Banking Partner of the Wallabies, Australia’s national rugby union team. The partnership serves as a platform for us to give our customers across the globe exposure to the top level of rugby. It has also been an important component of our grassroots activity, with Wallabies stars joining us to help inspire a new generation of young fans and players.
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