Younger generations investing with greater confidence
Younger generations of savvy, digital natives are investing in their financial futures with more confidence and control than older generations.
To dig deeper into how people are navigating investment and wealth decision-making, we surveyed more than 10,700 affluent investors* as part of our Affluent Investor Snapshot 2025 report.
The findings tell us that younger generations feel more vulnerable and anxious compared with older generations, due to the rising cost of living and current economic and geopolitical uncertainly. It’s likely they’ve never experienced anything like this before.
Our research suggests they’re responding by taking action to build more secure financial futures, seeking out information and creating more balanced wealth portfolios, diversified across a broader range of asset classes and products.
This gives them more confidence than older generations that they will achieve their financial goals.
Financial education
Another of the main reasons why many younger people are more confident about investing is because they’re digital and social media natives. They have so much information at their fingertips and this means they’re more savvy.
Did you know?
When it comes to making sense of all of this information and making investment decisions, HSBC can help.
We take an innovative approach to financial education, ensuring we engage with younger people in a way that resonates with them – whether that’s more traditional modular online learning or popping up an event in a local cocktail bar in Hong Kong focused on the value of investment and wealth planning.
Investment support
We also put a lot of thought and investment into our digital platforms to make it easier for people to find the information they need.
Our Future Planner tool, available on our banking app in several markets, enables HSBC Premier customers to set financial goals and provides practical guidance on how to achieve them.
This type of tool just wasn’t available to previous generations. As digital natives, younger people are more confident in using these tools and in seeking out information and expert advice.
Building portfolios
According to our research, younger generations are leading the adoption of alternative investments, showing a growing interest in private markets versus last year.
They’re also using a broader range of investment products to build their investment portfolios, with high demand for multi-asset solutions and gold – areas where we can provide advice and support.
Future generations are going to become even more savvy about investment – and we’ll be there to support them every step of the way.
*Affluent investors possessing investable assets ranging from US$100,000 to US$ 2 million.
Affluent Investor Snapshot 2025
Find out more about how affluent investors are navigating investment and wealth decision-making, and how these choices are reflected in the way they build their portfolios to address short, medium, and longer-term goals.