HSBC partners with activities that help us form connections with our customers, colleagues and communities through shared passions and experiences. We aim to form long-term partnerships with organisations that share our vision and values and help us demonstrate our brand promise of ‘Together we thrive’.

Our primary focus is on supporting activities that help people to improve their physical and mental wellbeing. We are particularly committed to working with our partners to create a positive legacy by investing in community and grassroots initiatives.

At HSBC we enhance the way our customers, communities and colleagues share these experiences in a distinctive way.

Want to make a Brand Partnership proposal? Please complete our Brand Partnership Form (opens in new window)


We are proud to be the title sponsor of the HSBC World Rugby Sevens Series and the HSBC World Rugby Women’s Sevens Series.


From grassroots to elite, our global golf portfolio supports initiatives and world-class tournaments in Abu Dhabi, Singapore, Hong Kong, mainland China, Mexico, the US and the UK.

Other sponsorships

HSBC’s sponsorship strategy focuses on developing key relationships around the world, including sports such as badminton and tennis, and activities of local cultural significance.


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