Shaping the future of wealth
We help our customers grow, protect and transfer wealth across borders and generations, and across the wealth continuum. Whether building a business, a legacy, or the next chapter, we can support their ambitions.
Nurturing ambitions
Duration: 00:00:56
[Man]
Everything starts with an idea.
An idea that exists simply because it’s imagined.
An idea that grows because it’s nurtured.
And thrives because it’s uniquely connected to the world.
An idea that educates, feeds, cares, thrills and creates valuable opportunities.
An idea that puts trust in those who’ve nurtured ideas before and provides for future generations.
An idea that contributes towards global progress.
And enriches the lives of those it touches.
© HSBC Group 2026
Nurturing ambitions
Investment, philanthropy, sustainable growth, stewardship – we help bring ambitions and ideas to life.
Partners across generations
Duration: 00:02:49
Speakers:
-
Mr Noshir Shroff
Director, Ruttonjee Estates Continuation Limited -
Mrs Purviz R Shroff
Permanent Managing Director, Ruttonjee Estates Continuation Limited
[Noshir]
In 2011, my uncle called me to his office.
I sat with my uncle and my aunt, and they asked me to join the business.
And quite frankly, I didn’t hesitate.
I grabbed that opportunity.
[Text on screen]
Mr Noshir Shroff
Director
Ruttonjee Estates Continuation Limited
[Purviz]
We wanted to carry on with the family, and we trust him so much.
We’re so blessed that we made the right decision.
[Text on screen]
Mrs Purviz R Shroff
Permanent Managing Director
Ruttonjee Estates Continuation Limited
[Noshir]
The association with HSBC really started almost from the beginning.
Hormusjee came to Hong Kong in 1884, and in 1887, he set up his grocery business, and he needed capital, and HSBC were there to provide that.
When his son, Jehangir, finished school, he joined his father.
The family was very much into wines and spirits, and Jehangir needed finance for that.
So, it was a close association with HSBC.
After the war, they decided that they would concentrate on the property.
In 1954, Jehangir set up the first family trust with HSBC trustees.
The idea was to keep the shares in the trust in the family so that it would be for future generations.
A lot of the credit actually goes to HSBC trustees because they advised the family that they had these two six-storey, seven-storey buildings, and that they could capitalise on the income by moving into redeveloping.
So that’s what they did in 1983.
And my Uncle Rusy had done philanthropy for decades, but he realized that it wasn’t targeted.
So, in 2017, the trustees also approached him, and said, "Why don’t we target this more?"
So, at that time, the Rusy and Purviz Shroff Charitable Foundation was created thanks to the HSBC trustees.
The charity that my aunt has dearest at heart is Mother’s Choice.
She was a volunteer there for 20, 30 years.
She used to go every morning.
So, it’s not only about giving money,
it’s also about...
[Purviz]
Giving love, giving of your time, and loving and sharing with the little babies.
They’re so sweet there. They’re all my pumpkins.
[Noshir]
With the Parsees’ and our Zoroastrian faith, we do believe that when you have enough, you have to really look to the community.
And I think that has gone through all stages with all the individuals in the Ruttonjee family, and hopefully for future generations.
[Text on screen]
Rusy Motabhoy Shroff, BBS MBE
1917-2017
[Rusy]
I pray that the generation continue working with the bank continue working with the trustees forever.
[Text on screen]
HSBC | Opening up a world of opportunity
© HSBC Group 2026
Partners across generations
Some of HSBC’s most treasured clients reflect on nearly 140 years of working alongside the bank, personally and professionally.
Solutions at every stage
Our International Wealth and Premier Banking business – comprising Premier Banking and our Private Bank, with best-in-class asset management and insurance capabilities – provides solutions at pivotal moments of our customers’ lives.
Building a brighter future: Arvind’s story
Duration: 00:02:52
[Arvind]
For me, the most important thing is family - how I can ensure my family is financially secure for anything in the future.
Creating an environment for my son to be successful in what he decides to do in the future as well.
[Text on screen]
Building A Brighter Future
Arvind’s Story
[Arvind]
I am currently based here in Singapore.
I live with my wife and son.
My dad used to take care of all the finances for my dad and mum.
[Arvind and wife - on a video call]
Hello. How are you?
Only my mum is alive, and she’s living all by herself in Mumbai.
[Arvind - on a video call]
You should also call Akshay sometime...
[Arvind]
But after I lost my dad, my mum was relying on me financially for all the advice on what she could do with the finances she had.
HSBC I feel, is part of my family.
In fact, they played a key role in bringing discipline in how I take care of my finances.
HSBC was helping me guide on what I could do for my mum.
And they do it not just for me.
You know, my whole family banks with HSBC.
My relationship managers, they know my wife, they know my son.
So anything which needs finances, I lean on to my relationship managers at HSBC, and they holistically help us in managing that portfolio.
In my current role, it needs me to travel 70% to 80% of my time to go and meet with customers, predominantly in Asia-Pacific as the region.
Having lived in multiple markets and countries, Japan, mainland China, Hong Kong, now in Singapore, HSBC has made banking across geographies and region very seamless.
[Arvind - on a video call]
Should I look at investing that sum in something else?
[Arvind]
In the last 26 years, I’ve been working with three to four differnt portfolio managers from the bank, and they have helped me guide on the relevance and importance of financial security.
That has helped me bring some discipline in my life.
Otherwise, I used to spend everything I used to earn on a monthly basis and, used to live paycheck to paycheck on a month-on-month basis.
It helps with more freedom to plan for what I can do, things I can indulge in as a family together today, without worrying too much on am I eating into what I need to do in retirement and post-retirement life.
So, that helps me in planning for my kid’s education in the future, and for my family’s well-being.
I didn’t inherit any wealth from my parents and family.
So, we come from a middle-class background.
My personal ambition is to leave the world as a better place from where I am today, you know, do my own bit for the world economy and also for my family.
[Text on screen]
HSBC | Opening up a world of opportunity
© HSBC Group 2026
Planning for our Premier customers
With the help of his wealth partners, Arvind is building a financial plan that secures his family’s future, no matter where life takes them.

The role of our insurance business
HSBC Life supports our customers’ financial resilience, alongside their physical and mental wellbeing.
HSBC Trustee 80th Anniversary
Duration: 2:37
Speaker names:
Dimitri Anghelakis, Global Head, Trust & Fiduciary Services, HSBC Private Bank
Barry O’Byrne, CEO, International Wealth & Premier Banking, HSBC
Ida Liu, CEO, HSBC Private Bank
Queenie Man, Founder & CEO, The Project Futurus
Peter Wong, Chairman of The Hongkong & Shanghai Banking Corporation Limited & The Hongkong Bank Foundation
[Dimitri]
It’s a real privilege to come to the HSBC Archives.
It’s just a vivid reminder of the history of the HSBC Trust and Fiduciary Services business.
[Woman]
This is the actual first minute book.
[Dimitri]
HSBC Trustee opened for business on the 12th of September 1946 at 1 Queen’s Road Central, becoming one of the first registered trust companies in Hong Kong.
We opened our Singapore trust business three months later, and our Channel Islands trust company six months after that.
Today, we’re one of the largest bank-owned private trustees in Asia.
We have been serving our valued clients and their families for the past 80 years, and we are determined to continue doing that for the next 80 years and beyond.
[Barry]
Many of you have been with us, not just for one generation, but for two, three, and in some cases more.
[Text on screen]
Ida Liu
CEO, HSBC Private Bank
[Ida]
With 100 trillion USD passing to the next generation in the coming decades, there’s a greater need for providing support across generations, not just for one decision maker, but for the whole family, including the spouse, the children and the grandchildren.
Families’ generational wealth is built in the same way.
It’s a transfer of values, responsibility and purpose.
[Queenie]
Welcome everyone for coming here, where we will be making softmeal together.
The partnership between HSBC Trustee and The Project Futurus is a true reflection of trust-based partnership, where we are enabled to deliver meaningful impact for the community, addressing real world problems.
[Text on screen]
Queenie Man
Founder & CEO, The Project Futurus
We believe that community investment isn’t just a one-off donation, but rather a long term commitment in driving purposeful and systematic change for the community.
[Man]
Hello!
[Woman]
I’m 93 years old.
[Man]
Oh wow, 93!
[Peter]
The Trustee supports a wide range of significant foundations and philanthropic projects across Asia.
[Text on screen]
Peter Wong
Chairman of The Hongkong & Shanghai Banking Corporation Limited & The Hongkong Bank Foundation
[Peter]
For the past 45 years,
HSBC Trustee has managed The Hongkong Bank Foundation, helping local communities overcome the challenges helping local communities overcome the challenges they face and delivering lasting impact.
For 161 years, HSBC has stood with clients through every cycle.
This is an enduring hallmark of the trust they place in us.
[Dimitri]
The HSBC Trust business’s founders started off with a simple objective, to preserve the life’s work and legacies of our valued clients, and we have never deviated from that foundational objective.
[Text on screen]
HSBC | Opening up a world of opportunity
© HSBC Group 2026
Preserving legacies
Find out how HSBC Trust and Fiduciary Services, part of our Private Bank, has supported our clients’ life’s work and legacies for 80 years – sometimes across multiple generations.
A seamless experience
We combine personalised digital tools, trusted insights and in-person expertise to deliver a seamless experience, enabling customers to manage their wealth with confidence.

Expanding our wealth centres
We have opened more than 70 dedicated wealth centres around the world, supporting customers with deeper conversations and complex planning.
Decision Fitness - The Role of AI hero video
Duration: 00:02:10
Speakers:
- Oliver Best
Relationship Director, HSBC UK
LinkedIn (opens in new window) - Richel So
Premier Elite Senior Director, HSBC Hong Kong - James Lim
Relationship Manager, HSBC Singapore
[Richel]
AI is very popular.
Clients can get market information instantly.
[Oliver]
What it’s giving them is a lot more choices and with more choices comes more complex decision making.
[James]
But it's Relationship Managers that provide clients with the conviction in terms of executing.
[Text on screen]
7 in 10* affluent investors now use
AI in their financial decision making
*2026 HSBC survey of 9,993 affluent and high-net-worth investors
[Text on screen]
Oliver Best
Relationship Director
London
[Oliver]
AI is helping clients to generate ideas and begin to formulate plans to assist with their financial planning.
[Text on screen]
Richel So
Premier Elite Senior Director
Hong Kong
[Richel]
So, they do have broader information however, they usually use it for general research and then they'll always come back to us.
[Text on screen]
James Lim
Relationship Manager
Singapore
[James]
My clients have been asking more questions.
That's where my role is becoming even more important, to steer them in the right direction.
[Text on screen]
80% value reassurance from advisers and 72% value strategic expertise
[Oliver]
An ambitious idea that AI gave one of my clients is to restructure his entire financial position and that allowed a really great discussion to tailor the information based on his circumstances.
[Text on screen]
29% value human advisers most for spotting mistakes in AI-generated data
[James]
The answers that were generated by AI may not be suitable for clients.
So, that's when I come in to assess the solutions that were presented to the client and to see what is the best action plan.
[Text on screen]
Human expertise leads for investment ideas with 62% citing financial professionals and institutions as their main source
[Richel]
I've been with a client for over five years, I know that he has different life stage changes.
AI might share more options to our clients however they don't update our clients with any market changes, or upside or downside potential.
We have given him different financial advice which fits his needs and his wealth goals.
[Text on screen]
50% say their ideal future decision-making approach is hybrid with AI and advisers working together
[James]
Artificial intelligence has definitely given my clients the confidence.
[Oliver]
What is most important for clients is accountability from someone that they trust.
[Richel]
AI will keep growing and growing but there is one thing that never changes, which is our relationships with our clients.
[Text on screen]
HSBC | Opening up a world of opportunity
© HSBC Group 2026
Meet our relationship managers
As we accelerate adviser-enabled AI in our wealth business, three colleagues explain the valuable role they play.
Investing in our people
We believe our growth in wealth begins with the expertise of our people, who go above and beyond for our customers every day.
Retail Wealth Academy
Duration: 1:26
Speaker names:
Barry O’Byrne, CEO, International Wealth & Premier Banking, HSBC
Professor Sergei Guriev, Dean of London Business School
Sara Wahdan, Senior Premier Relationship Director, UAE, HSBC
Reginald Chow, Premier Elite Relationship Manager, Hong Kong, HSBC
Mark Helak, Wealth Relationship Manager, US, HSBC
[Text on screen]
HSBC Wealth Academy
Cultivating Global Wealth Excellence
Barry O’Byrne
CEO, International Wealth & Premier Banking, HSBC
[Barry]
In Wealth Management customer expectations are changing faster than ever.
People are better informed, they expect things to be simple and joined up and they want clear
relevant ideas they can act on.
That’s why we’re investing in our colleagues, building their capability to provide that guidance.
[Text on screen]
In partnership with London Business School
[Sergei]
Here at London Business School, this programme brings the key themes shaping Wealth
Management today, from macroeconomic trends and AI to the relationship building skills at
the heart of great client outcomes.
By combining academic insight with real world applications, we are helping participants build
capabilities that will stay relevant in the long term.
[Sara]
Being part of Wealth Academy, it empowered me to be able to deliver a valuable experience
to my client.
[Reginald]
This opportunity is a huge milestone for my career, it has boosted up my confidence
and global mindset.
[Mark]
To see HSBC give back to their employees, to help them grow their business, to grow as a
person, it means so much to us.
[Barry]
By investing in our people, we’re investing in better outcomes for our customers, that’s what
the HSBC Wealth Academy
is all about.
[Text on screen]
HSBC | Opening up a world of opportunity
© HSBC Group 2026
Introducing HSBC Wealth Academy
Find out how we’re upskilling our relationship managers and specialists through our Global Wealth Management Programme, certified by London Business School.

Developing careers
We’re always looking for talented and motivated individuals to join our team of Wealth Relationship Managers.
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Content last updated: 22 October 2026
