Sports partnerships

At HSBC, we are partner to five Olympic sports – golf, rugby, tennis, badminton and football, and have recently entered the world of esports.

We believe in the spirit of partnership and use our expertise and international scale to help sports grow and reach larger audiences, something we’ve done for over 50 years.

Our grassroots programmes bring some of the biggest sports in the world to children and young people, and help to identify and support talented athletes.

Meet Emma Raducanu, our global brand ambassador

We’ve teamed up with the 2021 US Open champion with the shared ambition of creating opportunities for young people. Emma is a champion for global connectivity, inclusivity and opening up the benefits of sport to a wider audience.

Golf

Our ambition is to bring golf to more people across the world. We’re focused on helping to expand the women’s game, the next generation of players and building the sport in emerging markets.

Growing the game

For almost 20 years, we’ve supported world-class men’s and women’s tournaments helping to grow the game in new and emerging markets.

Supporting women’s golf

We’ve supported ‘Asia’s Major’ the HSBC Women’s World Championship in Singapore since 2008 and in 2022 became Patron of The AIG Women’s Open.

Creating new opportunities

Our junior golf and grassroots initiatives nurture future talent and help millions of young people to try golf for the first time.

Rugby Sevens

As title partner of the HSBC World Rugby Sevens Series we use our global reach to help the sport grow in new, emerging markets.

A level playing field

Alongside World Rugby, we were the driving force behind the expansion of the women’s World Rugby Sevens Series.

Bigger audiences

Our support helps bring the sport to bigger audiences – the number of fans in emerging markets has almost doubled since 2013, to over 168 million.

Shared values

Our grassroots programmes help young people discover the game both on and off the pitch.

Badminton

We’re passionate about expanding the sport’s reach and together with the Badminton World Federation (BWF) have been instrumental in helping more people than ever before to pick up a racket.

A new way to play

We launched the new outdoor game ‘AirBadminton’ with BWF and opened 29 new free-to-use courts across China, allowing anyone to try the sport.

Top tournaments

We’re the title sponsor of the BWF World Tour and World Tour Finals and Premier Sponsor of the BWF Major Championships.

Tennis

We’ve been partnering with tennis since 2004 and our current partnerships include The Championships Wimbledon and the Mexico Open Telcel presented by HSBC.

Expanding Wimbledon

As the Official Banking Partner of The Championships Wimbledon, we’re supporting its expansion by helping to finance the redevelopment of the grounds.

Community impact

Our match-funding Ticket Resale Scheme at Wimbledon has raised over £4.76m for local and national charities.

Football

Through our football partnership with Tottenham Hotspur Football Club we’re helping to regenerate and upskill some of the communities we serve.

Team partnership

We’re the Official Banking Partner for the men’s and women’s teams.

Employment opportunities

We’re supporting the club’s stadium development scheme, which aims to create 3,500 new jobs.

Community programmes

We run financial fitness sessions for youngsters in the local community as part of the club’s community outreach programme.

Esports

We see esports as a game changer in the world of sport and are using our reach and expertise to help players and fans.

Driving change

We’ve partnered with ONE Esports to change the way players and fans engage with the sport.

Financial fitness

We’re developing content to help players manage their in-game resources – and in turn, their financial fitness.

Tournaments

We’re bringing 10 community tournaments and one major tournament to players and fans in Malaysia and Indonesia.

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