Sports partnerships

At HSBC, we are partner to four Olympic sports – golf, rugby, badminton and football.

We believe in the spirit of partnership and use our expertise and international scale to help sports grow and reach larger audiences, something we’ve done for over 50 years.

Our grassroots programmes bring some of the biggest sports in the world to children and young people, and help to identify and support talented athletes.

Meet Emma Raducanu, our global brand ambassador

We’ve teamed up with the 2021 US Open champion with the shared ambition of creating opportunities for young people. Emma is a champion for global connectivity, inclusivity and opening up the benefits of sport to a wider audience.


Our ambition is to bring golf to more people across the world. We’re focused on helping to expand the women’s game, the next generation of players and building the sport in emerging markets.

Growing the game

For almost 20 years, we’ve supported world-class men’s and women’s tournaments helping to grow the game in new and emerging markets.

Supporting women’s golf

We’ve supported ‘Asia’s Major’ the HSBC Women’s World Championship in Singapore since 2008 and in 2022 became Patron of The AIG Women’s Open.

Creating new opportunities

Our junior golf and grassroots initiatives nurture future talent and help millions of young people to try golf for the first time.

Rugby sevens

As the title partner of HSBC SVNS – formerly World Rugby Sevens Series – we use our international connectivity to reach new markets and fans.

A level playing field

We’ve championed the women’s game and played a key role in bringing gender parity to the series.

A global game

Alongside World Rugby, we’ve helped the sport expand to new, emerging markets and supported its growth.

Shared values

We’re committed to providing opportunities for young people through grassroots initiatives on and off the pitch.


We’re passionate about expanding the sport’s reach and together with the Badminton World Federation (BWF) have been instrumental in helping more people than ever before to pick up a racket.

A new way to play

We launched the new outdoor game ‘AirBadminton’ with BWF and opened 29 new free-to-use courts across China, allowing anyone to try the sport.

Top tournaments

We’re the title sponsor of the BWF World Tour and World Tour Finals and Premier Sponsor of the BWF Major Championships.


Through our football partnership with Tottenham Hotspur Football Club we’re helping to regenerate and upskill some of the communities we serve.

Team partnership

We’re the Official Banking Partner for the men’s and women’s teams.

Employment opportunities

We’re supporting the club’s stadium development scheme, which aims to create 3,500 new jobs.

Community programmes

We run financial fitness sessions for youngsters in the local community as part of the club’s community outreach programme.