Our ambition is to work together with our partners to support the development of golf, opening it up to new audiences and new markets around the world. We support grassroots initiatives as well as major tournaments.
‘State of Play 2020’ is our report into the changing face of golf, published in 2016.
World Golf Championships – HSBC Champions
The USD10 million WGC-HSBC Champions is renowned as ‘Asia’s Major’. Taking place in Shanghai, it is the biggest golf tournament in the region.
When we first brought HSBC Champions to China in 2005, our ambition was to create a world-class international golf tournament in an emerging market. For more than a decade, it has been a catalyst for the growth of golf in Asia.
We are proud to support a tournament that continues to inspire new generations of fans and players.
HSBC Women’s World Championship
Established in 2008, the HSBC Women’s World Championship in Singapore showcases the best in women’s golf. It is an annual highlight in the calendar for players and fans alike.
The tournament regularly attracts the biggest names in the game. In 2017, all of the top 15 players in the Rolex Women's World Golf Rankings competed at the Sentosa Golf Club for the USD1.5 million prize fund.
In 2018, the tournament changed its name from the HSBC Women’s Champions to the HSBC’s Women’s World Championship.
Abu Dhabi HSBC Golf Championship
The Abu Dhabi HSBC Golf Championship has become one of the biggest events on the PGA European Tour and earned a reputation as the jewel in the crown of Middle Eastern golf. It was recently elevated to a Rolex Series event, one of the Premier events on the European Tour.
HSBC began its sponsorship in 2011. Today, working with the Abu Dhabi Sports Council, we are looking to drive the championship – and golf in the Middle East – to the next level.
We are proud to be a patron of The Open, the oldest golf tournament in the world and one of the sport’s four Major championships.
Our long-standing partnership with the R&A, golf's governing body, gives us access to a network of experts and enthusiasts that spans the world, including in many of HSBC's key markets. As The Open proves year after year, links golf guarantees a spectacle that captures the imagination of sports fans the world over.
HSBC Golf Grassroots
We aim to open up golf to new audiences and new markets. Sponsoring the sport at the grass roots is a key part of this.
In the UK we have rolled out the HSBC Golf Roots programme, in partnership with The Golf Foundation. The programme promotes the sport across schools and clubs in the country, using golf to teach important life skills. The Golf Foundation helps to introduce 500,000 children annually to the sport and aims to ensure 50,000 young people experience it through a golf club – 15,000 of whom they hope will become regular players.
In China we support the CGA-HSBC China Junior Golf Program that is building a sustainable long-term structure and framework for the future of Chinese golf. We renewed this association in 2016 and remain a committed partner.
HSBC also supports youth programmes in Hong Kong and HSBC Future Falcons in the UAE.
Helping rugby’s future stars
More than 100,000 children attended HSBC rugby programmes around the world last year.
Building partnerships that last
HSBC’s Leanne Cutts discusses the value of sports and cultural partnerships to the bank.
A smashing end to badminton’s year
Top badminton players are battling it out at the first HSBC BWF World Tour Finals.