Our brand

Together we thrive

A global identity

The HSBC brand is recognised worldwide. Our latest advertising illustrates our role in helping people, businesses and communities to thrive.

HSBC operates under a single brand name and logo all over the world. Since the bank was founded in 1865, we have experienced many highs and lows, from rapid expansion to revolutions, economic crises and new technologies. But throughout our history we have continued to build long-lasting relationships with our customers, connecting them to opportunities and helping them to thrive.

Our latest campaign

Our latest global marketing campaign explores how HSBC helps people prosper in the 21st century. HSBC’s iconic red and white hexagon plays a central role. It becomes a lens through which to look at the world, showing how the influence of the bank can help individuals, businesses and communities to grow and flourish.

The campaign is underpinned by the phrase “Together we thrive”, reflecting our long-term commitment to helping customers succeed.

Flourish. Whatever the conditions.

Trade. Building a future on bytes and boxes.

Difference. The only thing we have in common.

The newest ideas powered by our oldest resources.

More from HSBC

Sponsorship

Sponsorship is an opportunity to connect with customers and colleagues in the communities we serve.

Awards

An overview of industry prizes and accolades won by HSBC around the world.

News and insight

HSBC voted top for trade finance

HSBC is the market leader in global trade finance, according to a poll of 7,000 businesses.

China’s Belt and Road evolves

International businesses are set to benefit as China boosts links with its trading partners.

The birth of the savings bank

What a 19th-century accounts book tells us about social progress and financial inclusion.