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A look at In the future, HSBC's brand campaign.

In the future, even the smallest business will be multinational.
In the future, the food chain and the supply chain will merge.
In the future, South-South trade will be norm not novelty.
In the future, investors will need to be explorers.
In the future, we will be planting cities.
In the future, age will be no barrier to ambition.
In the future, we will all fly organic.
In the future, it will take many imports to make an export.
In the future, there will be no markets left waiting to emerge.

In the future, even the smallest business will be multinational.

In the future, even the smallest business will be multinational.

Whether you trade in dollars, euros or renminbi, global markets are opening up to everyone. At HSBC we can connect your business to new opportunities on six continents – in more than 90 currencies. There's a new world emerging. Be part of it.

In the future, the food chain and the supply chain will merge.

In the future, the food chain and the supply chain will merge.

In tomorrow's global economy, every resource will be counted. HSBC is one of the world's leading supply chain organisations. We help companies keep tabs on stock across six continents – and five oceans. The future starts today.

In the future, South-South trade will be norm not novelty.

In the future, South-South trade will be norm not novelty.

Direct trade between fast-growing nations is reshaping the world economy. HSBC is one of the leading banks for trade settlement between China and Latin America. There's a new world emerging. Be part of it.

In the future, investors will need to be explorers.

In the future, investors will need to be explorers.

In the new economy growth could come from unexpected places, so investors might need to look beyond their comfort zones. HSBC's Emerging Markets Index can help you navigate the fastest growing markets. There's a new world out there.

In the future, we will be planting cities.

In the future, we will be planting cities.

Not many things grow as fast as 21st century cities. Bamboo does: one of the strongest and lightest building materials, it's now springing up in developments in emerging and developed countries. HSBC supports innovative ideas that will build the cities of the future. There's a new world emerging.

In the future, age will be no barrier to ambition.

In the future, age will be no barrier to ambition.

In the new world earning longer could mean learning longer. The Future of Retirement is HSBC's in-depth study into global retirement trends. Make sure it's on your reading list. There's a new world emerging. Are you ready?

In the future, we will all fly organic.

In the future, we will all fly organic.

To be more efficient, business has to be more imaginative: the most forward-thinking airlines are already powering their fleets with biofuels. Climate change is already exacerbating underlying resource stress in global energy, food and water systems.

In the future, it will take many imports to make an export.

In the future, it will take many imports to make an export.

Supply chains are increasingly complex and global. HSBC's supply chain experts can help you construct opportunities, piece by piece. There's a new world emerging. Be part of it.

In the future, there will be no markets left waiting to emerge.

In the future, there will be no markets left waiting to emerge.

By 2050, 19 of the 30 largest economies will be in countries we now call 'emerging'*. HSBC's international network can help you discover new markets wherever they emerge next. There's a new world out there.
*Source: HSBC ‘The World in 2050’

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