Sponsorship

Sponsorship is more than just an investment to sustain and grow our business. It offers an opportunity to connect with customers and colleagues in the communities in which we serve. We know how important it is to understand the passions of our customers, which is why our sponsorships focus on developing key relationships, building loyalty, nurturing youth and embracing different cultures.

Want to make a sponsorship proposal? Please complete our sponsorship application form (opens in new window)

Rugby

We are proud to be the title sponsor of the HSBC World Rugby Sevens Series and the HSBC World Rugby Women’s Sevens Series.

Golf

From grassroots to elite, our global golf portfolio supports initiatives and world-class tournaments in Abu Dhabi, Singapore, Hong Kong, China, Mexico, the US and the UK.

Other sponsorships

HSBC’s sponsorship strategy focuses on developing key relationships around the world, including sports such as badminton and tennis, and activities of local cultural significance.

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News and insight

Helping rugby’s future stars

More than 100,000 children attended HSBC rugby programmes around the world last year.

Children playing a game of tag rugby in an HSBC Rookie Rugby programme

Building partnerships that last

HSBC’s Leanne Cutts discusses the value of sports and cultural partnerships to the bank.

A smashing end to badminton’s year

Top badminton players are battling it out at the first HSBC BWF World Tour Finals.