Sponsorship is more than just an investment to sustain and grow our business. It offers an opportunity to connect with customers and colleagues in the communities in which we serve. We know how important it is to understand the passions of our customers, which is why our sponsorships focus on developing key relationships, building loyalty, nurturing youth and embracing different cultures.

Want to make a sponsorship proposal? Please complete our sponsorship application form (opens in new window)


We are proud to be the title sponsor of the HSBC World Rugby Sevens Series and the HSBC World Rugby Women’s Sevens Series.


From grassroots to elite, our global golf portfolio supports initiatives and world-class tournaments in Abu Dhabi, Singapore, Hong Kong, China, Mexico, the US and the UK.

Other sponsorships

HSBC’s sponsorship strategy focuses on developing key relationships around the world, including sports such as badminton and tennis, and activities of local cultural significance.

Our brand

HSBC’s iconic red and white hexagon plays a central role in our latest marketing campaign.
View Our brand

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News and insight

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Building partnerships that last

HSBC’s Leanne Cutts discusses the value of sports and cultural partnerships to the bank.

A smashing end to badminton’s year

Top badminton players are battling it out at the first HSBC BWF World Tour Finals.

HSBC renews rugby sponsorship

HSBC has extended its sponsorship of the World Rugby Sevens Series for a further four years.