HSBC has formed a new partnership with the Badminton World Federation (BWF) to become its Principal Global Partner. This four-year partnership offers HSBC the opportunity to engage badminton fans globally as the title sponsor of the new HSBC BWF World Tour which includes 26 tournaments in 20 markets, and the HSBC World Tour Finals in Guangzhou, China. HSBC is also Premier Sponsor for the BWF Major Events (World Championships, Sudirman Cup and Thomas & Uber Cup Finals).
As part of the agreement, HSBC is now the Global Development Partner of the BWF and is committed to supporting the World Junior Championships and the wider development programme to give rising stars the chance to reach their full potential.
HSBC is proud to be in its eleventh year as the Official Banking Partner of The Championships, one of the most prestigious events in the sporting calendar. In 2017, we created a stir by inviting trials cyclist Danny MacAskill to perform tricks at SW19. Danny was one of the stars of HSBC Court 20 alongside ambassadors Judy Murray (joined by Strictly Come Dancing partner Anton Du Beke), Tim Henman and Goran Ivanisovic, who entertained fans in the grounds and across the world via social media.
Abierto Mexicano de Tenis
The Abierto Mexicano de Tenis is the oldest annual tournament in Mexican tennis and in 2017 celebrated its 24th consecutive year. The event brings together the leading ATP World Tour 500 and WTA players to compete in Acapulco, a seaside resort famed for its beaches.
HSBC UK has embarked on an exciting new eight-year partnership with British Cycling. HSBC UK and British Cycling have pledged to get 2 million Britons back on their bikes by 2020. Research has shown that cycling has numerous benefits – from improving physical and mental health to reducing pollution and greening cities, helping create a healthier, cleaner, greener Britain.
HSBC UK and British Cycling are hosting free-to-enter events across the UK, giving people the length of the country an opportunity to get back on their bikes and have fun. Fourteen City Rides across England, Scotland and Wales helped thousands of families enjoy cycling on traffic-free roads. HSBC UK Breeze rides aim to get more women riding for fun and fitness, while HSBC UK Ride Socials and HSBC UK Guided Rides give people a chance to bike at their own pace – whether “easygoing”, “steady” or “challenging”.
In order to achieve their shared goals, HBSC UK and British Cycling have set out to find out what motivates people to start cycling and, more importantly, what inspires them to keep doing it. They are carrying out a series of studies at events across the UK to understand what truly changes cycling behaviour.