Pierre Goad is Group Head of Communications and Group Managing Director of HSBC Holdings plc. He previously served as Group Head of Human Resources and Communications and Group General Manager and Head of Communications. He re-joined HSBC in 2011 as Co-Head of Communications from Zurich Insurance Group in Switzerland where he was Head of Corporate Communications. Mr Goad has extensive international experience and has held a series of strategy and communication roles at HSBC in London and Hong Kong, where he joined the bank in 2001. He was also a correspondent and editor at the Canadian Broadcasting Corp., The Wall Street Journal in Canada, and The Asian Wall Street Journal in Hong Kong and Singapore. He is a Canadian and British citizen and Hong Kong permanent resident. Mr Goad is Vice-President of the European Association of Communication Directors (EACD) and is founding President of the Asia-Pacific Association of Communication Directors (APACD). He also sits on the Board of HSBC Canada and on the London Development Board of Maggie’s, a UK-based cancer care charity.