HSBC operates under a single brand name and logo all over the world. Since the bank was founded in 1865, we have experienced many highs and lows, from rapid expansion to revolutions, economic crises and new technologies. But throughout our history we have continued to build long-lasting relationships with our customers, connecting them to opportunities and helping them to fulfil their hopes and dreams and realise their ambitions.
Our airport advertising has helped bring our global network to life and demonstrate the power of international connections. In 2015 we have launched a new campaign, which will appear on jetbridges at airports around the world. We want to encourage people to think about where they are going in life and, by doing so, demonstrate our support to help them along their way.
This is the story of human ambition
We have created a series of posters, each made up of three images that together tell a short story. The posters explore different types of ambition – from a young couple wanting to buy their first home or a small business planning to expand overseas to a CEO steering a company into new markets. Ambition comes in many shapes and sizes and we are here to offer support to our customers.
The posters will be appearing over the course of 2015 in airports in the following countries and territories: Australia, Canada, China, France, Hong Kong, India, Malta, Mexico, Singapore, the UAE, the UK and the USA.