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At HSBC we view sponsorship both as an investment to help sustain and grow our business and as an opportunity to connect with customers and colleagues in the local communities in which we serve. We know first-hand how important it is to understand customers’ passions, which is why the delivery of our sponsorships has a special focus on developing key relationships, building loyalty, nurturing youth and embracing different cultures. Sponsorship proposals For all sponsorship proposals, follow the link to the online application form. Apply
HSBC Champions Created in November 2005, HSBC Champions was established to pull in the world's best male golfers to compete in an elite event. Abu Dhabi HSBC Golf Championship The Abu Dhabi HSBC Golf Championship is now one of the biggest events on the PGA European Tour. IRB Sevens World Series HSBC has been awarded title naming rights to the IRB Series, which comprises tournaments in Dubai, South Africa, New Zealand, USA, Australia, Hong Kong, Japan, England and Scotland. Now known as the HSBC Sevens World Series. The Open Championship HSBC is the Official Patron of The Open Championship, which is without doubt, one of the world's most important golf tournaments and one of the four golfing Majors. It means that HSBC is now associated with the pinnacle of men's golf. British & Irish Lions HSBC has renewed sponsorship of the British & Irish Lions for the tour to Australia in 2013. Wimbledon Championships HSBC is Official Banking Partner to The Wimbledon Championships tennis tournament. Eventing HSBC is now in its fifth year of sponsoring the HSBC FEI Classics™, the pinnacle of international Eventing. Cutty Sark The partnership between HSBC and Cutty Sark brings together two iconic institutions of global trade, with a very similar heritage.