This region knows HSBC for the longest time. Prior to being called HSBC, it was called the British Bank of the Middle East.
In terms of brand weight, in terms of brand loyalty, I don't think there is a financial institution in the region that has better brand loyalty. I remember that I had an offer from another place and I sent out e-mails to people that I trust in terms of career advice. I asked them, “I have an offer from this place and I have an offer from HSBC, who do you think I should pick?” And I stated the roles and responsibilities for both and what the companies do and all that. And the overwhelming majority of people – in fact, all of them – stated, “Faisal, HSBC hands down.”
It is so exciting that on an almost daily basis you are interacting and having meetings with the different departments with regard to everything that banking has to offer. I doubt that there will be an institution that really has all that under one roof. I have friends in private equity who would deal with one aspect of banking. For example, I have friends in purely advisory businesses who are dealing in a certain aspect. I have friends who are, for example, in other smaller, regional banks who are given other aspects. But HSBC really encompasses everything.