Our objective is to be the world’s leading and most respected international bank

Our purpose is to be where the growth is, connecting customers to opportunities. We enable businesses to thrive and economies to prosper, helping people fulfil their hopes and dreams and realise their ambitions.

We have developed a two-part strategy that reflects our purpose and competitive advantages:

  • A network of businesses connecting the world: HSBC is well positioned to capture the growing international trade and capital flows. Our global reach and range of services place us in a strong position to serve clients as they grow from small enterprises into large multinationals

  • Wealth management and retail with local scale: we aim to capture opportunities arising from social mobility and wealth creation in our priority growth markets, through our Premier proposition and Global Private Banking business. We will invest in full scale retail businesses only in markets where we can achieve profitable scale

The world economy is becoming ever more connected, with growth in world trade and cross-border capital flows continuing to outstrip growth in average gross domestic product. Over the next decade we expect 35 markets to generate 85 per cent of world trade growth with a similar degree of concentration in cross-border capital flows.

Of the world’s top 30 economies, we expect those in Asia, the Middle East and North Africa to increase in size approximately four-fold by 2050, benefiting from demographics and urbanisation. By this time they will be larger than those of Europe and North America combined. We expect Asia to contribute nearly 50 per cent of global GDP growth between now and 2050.

HSBC is one of the few truly international banks. We have an unrivalled global presence with access to more than 85 per cent of global trade and capital flows. Our network connects faster-growing and developed markets. We have a diversified universal banking model that provides stable funding, liquidity and a low risk profile. Strong capital generation supports our ability to pay industry-leading dividends and helps us to meet capital requirements. These are distinct competitive advantages.

Investor Update 2015

Since 2011, we have materially transformed our business in line with our strategy. At our Investor Update in June 2015, we outlined plans to further reshape our business. We will redeploy resources to capture expected future growth opportunities and adapt to structural changes in the operating environment.

We have set out a series of actions to be completed by 2017. Read about our progress towards completing these actions as reported with our third quarter earnings release in November 2015.


We aim to achieve a return on equity of more than 10 per cent by 2017, with momentum for higher returns in the future. We aim to grow business revenues faster than operating expenses on an adjusted basis. We are also committed to delivering a progressive dividend. The progression of our dividend should be consistent with the growth of the overall profitability of the Group and is predicated on our ability to meet regulatory capital requirements in a timely manner.

Delivering these priorities will create value for our customers and shareholders and contribute to the long-term sustainability of HSBC. In the process, we shall maintain a robust, resilient and environmentally sustainable business in which our customers can have confidence, our employees can take pride and our communities can trust.