WWF

While best known for their work on species conservation, WWF has been working since 1961 to tackle the relationship between humans and nature. The organisation encourages sustainable development and helps communities to reduce their impact on the planet.
Within the climate change sector, they focus on:
Emission reductions - encouraging industrialised countries to reduce their current levels of CO2 emissions;
Business action - forming progressive partnerships with businesses and industries to identify ways to reduce their emissions and become leaders in their sector;
Developing world - finding solutions to reduce greenhouse gas emissions while still pursuing local development goals;
Communities and nature - working with communities to protect and restore conservation areas and adapt to a changing climate.
To read more about WWF, please visit: http://www.panda.org/.
WWF and the HSBC Climate Partnership
There is a strong link between business and the environment - the health of the natural world influences the well-being of the economy and the activities of business affect the vitality of the natural world. Working with the HSBC Climate Partnership, WWF can continue to raise awareness of this link while supporting viable, environmentally-friendly business practices.
The wider partnership supports WWF in its work on climate change across the world, focusing on river restoration, community education and engagement, business and government involvement, and conservation projects. This builds on a long-standing partnership with WWF, and the learning gained through our global environmental programme, Investing in Nature, which ran from 2002-2006.
| Objectives | Achievements to date: |
|---|---|
| Brazil - Develop campaigns for individual and corporate action against deforestation of the Amazon, sustainable energy and agriculture. | Launched its ecological footprint calculator to 23,000 people in Brazil to help them measure and reduce their impact on the planet's resources. |
| China - Reduce the impacts of climate change on local people, focusing on the central and lower Yangtze. WWF will work with government and key industrial sectors to decrease CO2 emissions and work towards a low-carbon economy. | Helped 33 nature reserves join together to manage 14,000 square kilometres of protected area in the central and lower regions of the Yangtze river to help tackle the threats of increased flooding, reduce pollution and safeguard endangered species |
| India - Sustainable water resource management in the Ganges river basin focusing on biodiversity and human livelihoods, sustainable water usage by industry and sustainable energy usage in local cities. | |
| United Kingdom - Increase the resilience of The Thames and London to the impact of climate change. This means assessing the current state of the river and promoting national and local environmentally-friendly policies. | Launched The Thames Basin Vulnerability report, aimed at key decision makers and stakeholders, which outlines the likely impacts of climate change on the river and the management responses required in the UK. |
Related case studies
Sustainable harvest, Hubei province, China
The world's third largest river, the Yangtze provided much of central China with fresh water for centuries. However, due to rapid industrialisation and a growing population, parts of the river were dammed and reclaimed for agriculture and towns.
Wind turbine blades - a sizeable production, Baoding, China
China now produces around 20% of the world's CO2. As part of the HSBC Climate Partnership, WWF will work with government and key industrial sectors in China to decrease CO2 emissions and work towards a low-carbon economy.
