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HSBC celebrates Different Points of View
31 October 2005
HSBC is launching a new global multi-media advertising campaign that focuses on the brand idea ‘the bank that values different points of view’, and replaces the bank’s three-year ‘Cultural Collisions’ campaign.
‘Different Points of View’ celebrates differing views of the world: art, technology, food and people. Central to the campaign are 12 television commercials, and 12 print adverts, which aim to engage and drive viewers to a website - www.yourpointofview.com - where they are asked to give their own point of view:
The first batch of ‘Different Points of View’ television commercials will be seen across the global television channels BBC World, CNN International, CNBC, Discovery and National Geographic Channel for six weeks from 31 October.
Media enquiries to pressoffice@hsbc.com.
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