The world's local bank
A global brand with global reach
25 July 2005
HSBC has been named one of only five ‘Big Winners’ in the BusinessWeek poll of global brands carried out in conjunction with the Interbrand consultancy.
The prestigious annual list of the world’s 100 most powerful brands ranked by dollar value puts the world’s local bank at 29 – up four places from last year.
HSBC registered 20% growth in brand value between 2004 and 2005 – second only to online purchasing portal, eBAY. Its brand now has an estimated value of US$10.43 billion.
HSBC introduced its ‘world’s local bank’ strapline in 2002 and has since commissioned a host of international marketing activities, including its award-winning ‘cultural collisions’ TV adverts. Many of the Group’s acquisitions across the world – most recently in the US and Mexico - have been fully integrated into the HSBC Group and now carry its branding.
According to the BusinessWeek/Interbrand poll, the campaign is paying dividends: “the names that gained the most in value focus ruthlessly on every detail of their brands, honing simple, cohesive identities that are consistent in every product, in every market around the world, and in every contact with customers.”
Sir John Bond, HSBC Holdings Group Chairman, said that HSBC’s strong values are at the heart of the success of its brand. "HSBC has deeply-embedded values, and ones that I believe in passionately.
"Integrity, close attention to our clients, speaking the truth, owning up to mistakes and sorting them out together and teamwork, are ingrained values at HSBC; it is an institution where quality has always taken precedence over quantity.
"We are committed to making HSBC one of the world’s leading brands for customer experience."
Media enquiries to pressoffice@hsbc.com
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