The world's local bank
HSBC unites North American operations under one brand
5 October 2004
HSBC has extended its brand to unite the majority of its US and Canadian businesses, including Household International, under one name – HSBC-North America.
The rebranding exercise, which began on 30 September, now means that all those businesses operating under the Household name will adopt the HSBC brand, marking the completion of Household’s integration with HSBC after it was acquired by ‘The world’s local bank’ in March last year.
Although HSBC’s consumer lending business will retain the HFC and Beneficial brands, these widely recognised brands in the US will now be accompanied by the Group’s endorsement signature, ‘Member HSBC Group’, along with the familiar red and white hexagon symbol. HFC in Canada will be renamed HSBC Finance.
As one of the most valued and respected brands in the financial services industry, the HSBC brand will allow HSBC in North America to better align its businesses, enabling it to better serve its 60 million consumer and business customers by offering them a broader range of products and services.
Chairman and CEO of HSBC-North America William F Aldinger said: “A strong brand - HSBC - helps us realise our strategy to build a bigger, better and broader company. Operating under a single brand allows us to unify our vision and goals as well as deepen our relationships and services to our customers.”
Aldinger added: “We are confident that, before long, HSBC will be as much a familiar name in North America as it is in many other parts of the world.”
For more information about HSBC-North America, which is headquartered in Prospect Heights, Illinois, visit the website at www.hsbcnorthamerica.com
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