The world's local bank
HSBC launches new global TV advert
07 Jun 2005
The 'Tango' commercial is the seventh in a series of adverts launched as part of HSBC's 'Cultural Collisions' advertising campaign in September 2003. The previous instalment - Chrysanthemums - was screened across international channels in October 2004, and followed the award-winning 'eels' and 'hole in one' adverts.
The campaign is designed to reinforce HSBC's strapline of "The world's local bank" and demonstrates the importance of local knowledge by exploring distinctive national customs and cultural differences across the globe.
'Tango' combines the romance and rhythm of Latin America with the story of a European man surprised by the lack of personal space afforded to individuals in Mexico. Set to a slowly-building musical crescendo, the film mimics the moves of the tango, which is widely performed throughout Latin America, as the man responds to a series of too-close-for-comfort encounters with locals.
The commercial will run until 3 July across international television channels including CNN, the BBC, CNBC, National Geographic and Discovery.
Media enquiries to pressoffice@hsbc.com.
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