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HSBC ranked one of the world's best brands
14 August 2003
HSBC has debuted at number 37 in the latest survey of the world’s top 100 brands, published by BusinessWeek magazine.
The survey, compiled in conjunction with brand consultancy Interbrand, lists the world’s most valuable brands by dollar value. It is the first time that HSBC has been ranked.
According to BusinessWeek, HSBC “has dramatically boosted its global profile by buying banks in the U.S., Europe, and developing markets, rebranding them as HSBC, and spending heavily to make that name familiar to people. Its success to date - it clocks in at $7.6 billion in brand value - shows that even in today's crowded brandscape, newcomers with something to say can still find room.”
HSBC’s brand value of US$7.6 billion places the Group in 37th place, making it the highest-ranked British-based company in the survey, and one of just six to make it into the top 100. US companies dominate the list, collecting 62 out of the 100 places.
Stephen Green, HSBC’s Group Chief Executive, said: “We are very pleased to have our brand recognised as one of the world’s most valuable. The HSBC name is increasingly familiar around the world thanks to the substantial investment we’ve made in strengthening our brand and reputation.
“We will continue to work hard to create brand value. A strong brand pays dividends in our relationships with our customers, and ultimately helps our bottom line. If customers have faith in the HSBC brand, they will give us a trusted role in their lives and help us build our business.”
To arrive at its ranking of the world’s most valuable brands, Interbrand first looks for companies which meet three basic criteria. They must have a brand value of at least US$1 billion; they must derive at least a third of their sales outside their home country, and they must have significant distribution franchise in the Americas, Europe and Asia. Interbrand then calculates a company’s brand value by analysing the future earnings the brand is expected to generate, after stripping out other factors that might affect earnings.
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