Sponsorship

Sports sponsorships

HSBC is a major sponsor of sport around the world - with a broad portfolio of sponsorships focusing on Rugby, Tennis, Golf and Eventing. HSBC's proud tradition of sponsoring sport dates back to 1980, with the Hong Kong Sevens Rugby Tournament. Running throughout all these associations is a major commitment to the development of sport for young people in the local community. Sport plays a major part in the development of life skills and values in society and HSBC is proud to support a wide range of programmes locally that bring opportunities and learning to young people around the world.

HSBC Champions

The HSBC Champions Men's and Women's golf tournaments feature the best international professional golfers.
Hosted in Shanghai and Singapore respectively, they give tournament winners around the world the opportunity to be crowned 'champion of champions'.

The men's event was last year (2009) elevated to become the first ever World Golf Championship tournament in Asia – and one of only four WGC tournaments worldwide - in recognition of its growing reputation and importance.

As well as staging world-class tournaments, HSBC has underpinned both events by playing an active role to develop junior golf.

Working in partnership with the China Golf Association to accelerate the growth and development of golf in China, the HSBC China Junior Golf Programme – now in its fourth year - will have introduced the physical and mental aspects of the game to Chinese boys and girls across the country.

For more information please visit www.hsbcgolf.com

The Open Championship

HSBC is a Patron of The Open Championship, which is without doubt, one of the world's most important golf tournaments.  The partnership means that HSBC is the 'Official Banking Partner' of The Open Championship, which next year will return to Royal St George's (14-17 July, 2011), Sandwich, Kent.

In 2010, more than 200,000 spectators attended The Open Championship and over 3,000 hours of television coverage were broadcast to 193 countries worldwide. There were over three million unique visitors to The Open’s official website (www.opengolf.com) during this year’s Championship, with 300,000 hours of streamed coverage via the internet.

Based in St Andrews, The R&A is golf's governing body and organiser of The Open Championship. The R&A is committed to working for golf and operates with the consent of 141 organisations from the amateur and professional game and on behalf of over thirty million golfers in 126 countries.  As the R&A seeks to engage in and support activities to grow the game, a partnership with ‘the world’s local bank’ is a natural progression.  Playing a role in helping to develop and grow the game globally is typical of the way HSBC does business, particularly in emerging markets. Helping The R&A realise its full potential is consistent with the way HSBC works with all of its partners and customers. Please visit www.opengolf.com for more information.

Abu Dhabi HSBC Golf Championship

HSBC's first golfing partnership in the Middle East was signed this month making the world's local bank the title sponsor of Abu Dhabi's flagship PGA European Tour event which takes place next year from 20 to 23 January 2011.

The five-year partnership is the first Middle East golfing sponsorship for HSBC and the first international title sponsorship of an Abu Dhabi sporting event. First prize is now up by $500,000 to US$2.7m, making it the richest purse of the Desert Swing, a trio of tournaments held in the Middle East each year.

For more information please visit: http://abudhabihsbcgolfchampionship.com/

British & Irish Lions

HSBC recently announced the renewal of its sponsorship of the British & Irish Lions. The partnership, which will run until the end of the next Lions Tour to Australia in 2013, follows the successful sponsorship of the 2009 tour to South Africa, signed in 2007. The agreement means that HSBC are the first Principal Partner to ever renew a sponsorship with The Lions and will see the Group become shirt sponsor of the team once again..

The 2009 Lions Tour allowed HSBC to connect with communities, staff and customers across the UK, Ireland and South Africa. Through our grassroots investments from youth coaching to coach education and a ticketing and mascot programme in South Africa we were able to make a significant difference to the communities we served – the legacy of which continues today.

To read the full press release please follow this link.

To go to the official British & Irish Lions website please follow this link.

IRB Sevens World Series

Under the unprecedented five-year deal, HSBC has been awarded title naming rights to the record-breaking IRB Series, which comprises tournaments in Dubai, South Africa, New Zealand, USA, Australia, Hong Kong, England and Scotland. The Series will now be known as the HSBC Sevens World Series and will begin with the Emirates Airline Dubai Sevens on December 3-4.

For more information please visit the official website: http://www.irb.com/irbsevens/

Wimbledon

HSBC is Official Banking Partner to The Wimbledon Championships. Wimbledon is without doubt the world's most famous tennis tournament, and it's global reach and appeal makes it a natural partnership for the world's local bank.  489,946 spectators attended the 2010 Wimbledon Championships making their way through some 31,360kg of strawberries.  Live coverage of The Championships was received in over 150 countries and territories and the official website www.wimbledon.com attracted 11.5 million users worldwide. 

As well as supporting The Wimbledon Championships, HSBC has also invested in the stars of tomorrow as the first sponsor of The Road to Wimbledon National 14 and Under Challenge, the UK's largest national junior grass court tournament.  This year saw some 20,000 young players from all over Britain set out in pursuit of their Wimbledon dream.  The winners were presented with their awards by Tim Henman, HSBC's official ambassador for the programme. 

For more information visit www.wimbledon.org

Fédération Equestre Internationale (FEI)

HSBC in Eventing

HSBC has supported Eventing through it's partnership with the Fédération Equestre Internationale (FEI) since 2008. In February this year HSBC announced the renewal of its sponsorship of the HSBC FEI Classics and the HSBC FEI European Championships for a further three years.

The sport of Eventing, part of the Olympic programme since 1912, is a combined competition discipline in which men and women compete as equals. It demands considerable experience in all branches of equitation and a precise knowledge of the horse's ability and character.

At the centre of all HSBC's sponsorships is a commitment to promoting youth, education and community. HSBC continues its support of the Pony Club, the world's largest youth organisation. The HSBC Pony Club Eventing Training programme, offers free tuition to all of Britain's Pony Club branches from the very best Eventing trainers.

HSBC also offers training bursaries to the winners of each class in the Grassroots Championship at the HSBC FEI Classics™ events. The initiative started in 2009 and aims to involve young riders in prestigious event competition in the early stages of their Eventing careers. It adds greatly to the riders experience and HSBC is delighted to be part of this initiative by providing additional support through training bursaries for the BE90 and BE100 winners.

Events in the Series are:

• HSBC FEI Classics ™ 2011
• Mitsubishi Motors Badminton Horse Trials (GBR) - 22-25 April
• Rolex Kentucky Three-Day Event (USA) - 28 April-01 May
• Luhmühlen CCI**** presented by E.ON (GER) - 16-19 June
• The Land Rover Burghley Horse Trials (GBR) - 1-4 September
• Les Etoiles de Pau CCI**** (FRA) - 12-16 October
• Australian International 3 Day Event (AUS) – 17-20 November



• HSBC FEI European Eventing Championships™
• Luhmühlen (GER) 25 – 28 August 2011
• Malmö (SWE) 2013

For more information please go to http://www.fei.org/hsbc/about-hsbc

Cultural Sponsorship

HSBC believes that Cultural Exchange has important business benefits, and knows first-hand how vital it is to appreciate and understand different values in order to build successful relationships and do business internationally.

HSBC's global Cultural Exchange programme seeks to increase understanding and interaction among cultures around the world through the exploration of culture in all its varied forms - including fine art, cuisine, music, language and literature.

What we support

Each cultural project is chosen for its ability to enhance cultural awareness and provide tangible benefits for the brand and the business.

For further information on HSBC's Cultural Exchange Programme please follow this link

2011/2012: Arabian Journeys

Following a focus on Brazil in 2010, India in 2009 and China in 2008, HSBC's 2011/2012 Cultural Exchange programme, Arabian Journeys, explores the contemporary cultures of the Middle East and aims to provide insight into one of the world's rapidly growing regions.

Stretching across 2011 and 2012, Arabian Journeys includes a broad range of events and activities from a major exhibition on the Hajj, a festival of contemporary Arab arts, an expedition to Saudi Arabia and research by the Economist Intelligence Unit.

Highlights of the programme include:

• The exhibition Hajj: Journey to the heart of Islam at the British Museum, which runs from 26 January to 15 April 2012: The exhibition is in partnership with King Abdulaziz Public Library Riyadh, Saudi Arabia. HSBC Amanah is proud to support the international reach of the exhibition outside of the Kingdom of Saudi Arabia.
• An HSBC-sponsored education programme, Arabia Offscreen, is taking ten young artists from the UK, Egypt, Malaysia, Qatar and the UAE to Saudi Arabia in December 2011
• London's first festival celebrating Arab culture, Shubbak: a window on contemporary Arab culture, presented by the Mayor of London and sponsored by HSBC, which took place from 4 to 24 July 2011
• An HSBC-commissioned research report on the region, New routes to the Middle East: Perspectives on inward investment and trade, with the Economist Intelligence Unit
• A business seminar in partnership with the Arab British Chamber of Commerce, focusing on the relationship between culture and business in the Arab World, at the British Museum

For more information on Arabian Journeys please visit www.hsbc.com/culturalexchange

Magnetism (Cube)

Ahmed Mater (b. 1979)
Magnetism (Cube)
Photogravure etching
2011
© Ahmed Mater and EOA Projects