About HSBC
With listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges, shares in HSBC Holdings plc are held by over 221,000 shareholders in 127 countries and territories. The shares are traded on the New York Stock Exchange in the form of American Depositary Receipts.
HSBC provides a comprehensive range of financial services to around 89 million customers through four global businesses: Retail Banking and Wealth Management (formerly Personal Financial Services); Commercial Banking; Global Banking and Markets; and Global Private Banking.
Group Values and Business Principles
The HSBC corporate character defines the values and principles inherent in all our everyday dealings.
Sponsorship
At HSBC we view sponsorship both as an investment to help sustain and grow our business and as an opportunity to connect with customers and colleagues in the local communities in which we serve.
Advertising
HSBC is an old company with a very young brand identity. It is only since 1998 that HSBC has operated under a single brand name combined with the graphic hexagon logo.

