Advertising
HSBC's brand is one of the great success stories of modern marketing. Since 1998 we have operated under a single brand name combined with the graphic hexagon logo. Our iconic campaigns seen all over the world have drawn much favourable comment. The visibility of the brand and its unique marketing at airports has given us a very consistent personality and style.
The brand's strength has been recognised by many of the ratings agencies that monitor brand value. We are ranked the number one financial services brand by Brand Finance (Aug 2011) with a value of $27.1bn.
The new business strategy for The Group, unveiled in May 2011 by the CEO Stuart Gulliver is now reflected in the latest work in our advertising campaign. The emphasis is to build our brand further by reflecting on the future forces that will shape our world and commerce, many of which are clearly visible today. The new work features a unique graphic style and uses an intelligent wit to set up each idea with 'In the future....' as a common link to each story. The creative themes are drawn from the core business lines of our Commercial Banking, Global Banking and Markets and our Wealth Management businesses.
In 146 years, HSBC has developed a global network of around 7,500 offices in 87 countries and territories, enabling us to appreciate first-hand the richness of the world's diversity and the commercial opportunities such a network brings.
On this page you will find some of our most recent examples of our new campaign, we hope you enjoy them.
