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Cultural sponsorship
HSBC sponsors China Design Now
HSBC is the sole sponsor of China Design Now, a major design exhibition held at the Victoria and Albert Museum in London from 15 March - 13 July 2008. China Design Now showcases some of the best in new Chinese design and looks at developments in three rapidly expanding cities: Beijing, Shanghai and Shenzhen. It displays the work of Chinese and international designers, focussing on architecture, fashion, youth culture and graphics as well as film, photography, product and furniture design and digital media.
Exhibition content
China Design Now presents an extraordinary moment of Chinese history in the making. It brings together for the first time a broad range of some of the most exciting projects being created inside China today.
Working in collaboration with institutions and individuals in China, the V & A will explore the interplay of influences (global and local, historical and contemporary) on Chinese creativity, highlighting major cities as cosmopolitan centres where local and international practitioners are shaping today's and tomorrow's cultural landscapes.
Please visit the HSBC Cultural Exchange website for further detailed information.
China Design Now is an important component of CHINA NOW.
CHINA NOW
In 2008 the focus of the world will be on China and the Beijing Olympic Games. HSBC, a founding partner of the UK’s largest ever festival of Chinese culture, CHINA NOW, hopes to encourage people to see China for the modern, vibrant, and fast evolving country it has become today.
Our support of CHINA NOW in 2008 will enable us to share our knowledge and experience of Chinese culture and business to facilitate communication, understanding and prosperity. HSBC is one of the largest investors among foreign banks in mainland China. We have 40 city branches in China and more than 4,000 employees, 90% of whom were recruited locally.
The CHINA NOW festival will consist of some 800 events, performances and activities around the UK shining the spotlight on the very best of modern China in the 21st century including art, cuisine, science, design, business, technology, education and sport.
CHINA NOW was set up by UK business leaders, including Stephen Green, Group Chairman of HSBC, with the aim of furthering understanding between the two cultures and has received strong support from political leaders in both China and the UK.
For further information please visit the CHINA NOW website.
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